Top 5 Social Networking Apps in South Africa - Q4 2023 Performance

In the fourth quarter of 2023, the top 5 social networking apps in South Africa saw varied performance in terms of downloads, revenue, and active users. Here is a detailed look at their metrics:

WhatsApp Messenger maintained a strong presence with weekly downloads starting at around 256K and peaking at approximately 345K during the week of October 23. However, downloads saw a decline toward the end of the quarter, closing at roughly 97K in the final week of December. The app consistently had an impressive number of weekly active users, ranging from 19.3M to 19.6M throughout the quarter.

Facebook experienced fluctuating weekly downloads, starting at 236K and reaching a peak of about 276K in the week of October 2. Downloads dipped to around 120K by the end of December. Revenue for Facebook showed a general upward trend, starting at approximately $5.7K and rising to nearly $8K in the final week of December. Active users ranged between 21.7M and 22.7M, with the highest number recorded in early December.

Messenger had a relatively stable download pattern, with weekly downloads fluctuating between 29K and 54K. Revenue saw minor spikes, with the highest being $136 in the week of December 18. The app’s active users remained consistent, hovering around the 10M mark throughout the quarter.

Telegram Messenger showed steady download numbers, starting at 39K and peaking at around 58K in mid-October. Revenue for Telegram saw a peak of $3.5K in mid-November and ended the quarter at approximately $2.7K. Active users for Telegram ranged from 1.3M to 1.4M, with a notable peak of 1.4M in early December.

Threads, the newest entrant, started the quarter with 18K downloads and saw a gradual increase, peaking at around 29K in mid-December. Active users showed a notable increase, starting at 296K and reaching up to 388K in early December.

These insights highlight the dynamic nature of user engagement and app performance in the social networking category in South Africa. For more detailed analytics and insights, visit Sensor Tower.